Our Committee


Jackie Upton


Jackie began her 28 year career in the lingerie industry on the shop floor at Fenwicks, Bond Street. Jackie enjoyed a number of roles during her time at Fenwicks, working for Lejaby, Warners and then the Fenwicks Lingerie management team. From there, she worked as Concession Manager for Hanro, and went on to become the Lingerie Department Manager for House Of Fraser. After being head-hunted, Jackie became the Key Account Manager for Chantelle – where she worked for a further 5 years.

Jackie joined a fledgling lingerie store, SheenUncovered, in 2000 as joint business owner. Jackie is immensely passionate about providing superior customer service, and the fact that SheenUncovered is about to celebrate 20 successful years is a testament to the service which the team provide.

As we are all aware, customer service industries are facing their biggest challenge to date. Being a founding committee member for The Lingerie Guild has been hugely exciting, and it is fabulous to be able to work collectively with other women in the industry.

Claire Franks

Claire Franks

Vice President

Claire started her life in retailing at the age of 15 and went onto being a management trainee in John Lewis until becoming a buyer in an independent dept store where she started her career in Lingerie.

25 years later Claire is still enjoying Lingerie and has held a variety of managerial positions, giving her a wealth of invaluable experience across lingerie wholesale sales, managing lingerie brands, design and production teams.

Claire set up her own successful Lingerie business, Intimate Apparel Consultancy 10 years ago and has not looked back.

Being part of the founding group of committee members and setting up The Lingerie Guild has been very exciting and a huge privilege.


Paula Farrington


A qualified solicitor, Paula spent 25 years as a criminal prosecutor before changing career and opening a lingerie boutique at the age of 45.

Together with sister Lisa she set up Embrace, Worcester’s only independent lingerie boutique. Selling lingerie, swimwear and nightwear, the boutique also offers a special service to women with breast cancer. A year after they opened they became an Anita Centre of Excellence and won the Stars Underlines Special Care Recognition Award for their service to women after breast surgery.

Embrace is now an established business, which devotes itself to personal service and finding the very best bra fit for its customers.

Paula is keen to promote public awareness of the importance of a properly fitted bra and is pleased to be able to help the Lingerie Guild in achieving this objective.

Linda Randell

Linda Randell


Linda has had her shop Linda Rose Lingerie Ltd for the last 15 years. At first, it was just her working on her own and as the business has grown, now has four team members.

Linda Rose Lingerie has been an Underlines Stars Awards finalist for the last four years. Linda plays an active role in her community and has been involved with various committees including her local Chamber of Trade and initiatives to improve her local high street.

Before having her own Lingerie shop, Linda worked in accounting roles for different companies.

For pleasure Linda enjoys playing with her grandchildren and walking the fields with her lively spaniel.


Lisa Farrington-Martin

Committee member

Following a 22 year long career in Human Resources with various organisations and a large Police force, Lisa decided on a career change at the age of 42.

Alongside her sister Paula, she set up Embrace, a specialist lingerie boutique in Worcester. They wanted to cater for all women regardless of shape or size. They also wanted to specialise in lingerie for women who’d had mastectomies and lumpectomies.

Embrace was formed in October 2013 and soon made its name in the lingerie industry. It is an Anita Care Centre of Excellence and is renowned for its personal service, fitting and attention to detail.

Lisa is incredibly proud of what they’ve achieved so far and is delighted to be a founding member of The Lingerie Guild.

Claire Woodall

Claire Woodall

Committee member

Claire served in the RAF before leaving to start a family. She retrained as a remedial massage therapist and medical herbalist, during her time helping in this field she identified a large number of women complaining of discomfort caused by incorrect fitting bras.

Claire embarked on a quest to find out why this problem was recurring so frequently, this journey of discovery led to her becoming fully immersed in the lingerie world.

Lincoln Bra Lady opened in 2013, growing and developing into an omni-channel business, winning  several awards for excellence in the lingerie field.

Lincoln Bra Lady is also an Anita Care Centre of Excellence, providing crucial bra fitting expertise for ladies after breast surgery. A correct fitting bra is a must for all women, it not only improves posture but health and wellbeing too.

Claire fully believes this message needs to reach as many ladies as possible and regularly speaks at women groups about the importance of a well fitting bra.

Georgina Willis, owner of Guilt Lingerie

Georgina Willis

Committee member

Drawing inspiration from her experience in interior design and French decorative antiques, Georgina Willis founded Guilt Lingerie in 2006.

Quite simply, her ethos is excellent fit with outstanding old-fashioned customer service. Georgina has built up an enviable client list and reputation, which is reflected through her links within the lingerie industry.

Pamela Scott

Committee member

Pamela Scott has worked as Managing Editor of the b2b publications, Underlines Magazine and The Swimwear Yearbook, for 29 years. Born in Northern Ireland she left for London after completing her BA in English & Social Anthropology, further completing a BSc in Social Sciences and Postgraduate Degree in Business Studies.

Her expertise includes all stages of the development, design, production and retailing of lingerie and swimwear and she gives freely of her time to act as guest lecturer and adviser for the London College of Fashion and De Montfort University.

She has travelled widely throughout the world and has seen the various challenges that bricks and mortar retailing face in the online digital world we live in. She is delighted to be a founding member of The Lingerie Guild, furthering the expertise of lingerie retailers in the UK & Ireland.

Karen Forbes

Karen Forbes

Committee member

Karen Forbes started her career in the world of Lingerie 15 years working for Wacoal Europe as the Product & Fit Communication Manager. She has also worked alongside the Panache Brand as a consultant to help create and then implement the Panache Fit Academy bra training courses.

This industry soon became her passion and she opened The Little Big Bra Shop in 2010 which has gone on to win 2 industry awards. Her aim was to reach and look after as many women as possible to help them to understands the importance of correctly fitting lingerie regardless of age, size, shape and purse-strings.
Her ethos is that all women deserve to be fitted for a bra with kindness and respect, something her and her team love to do. It’s a bra fitting ‘experience’ offered, not just a ‘measure’

She is highly excited to be on the Lingerie Guild committee and looks forward to all that we can achieve together.